Problem: No one was happy with our emails to subscribers. They were long, crammed with words and few images, and no one on the team ever seem to find a design they liked in Constant Contact.
Objective: Overhaul emails to make them shorter and more visually appealing to increase click through rates.
Solution: This was a two-parter. First we moved from Constant Contact to Mailchimp, partly for a better rate, but because they also had nicer looking design templates. I enforced a word count ( no more than 300 per email), and moved to creating more internal links and at least one image per email.