Improving the JDCA's Emails

Juvenile Diabetes Cure Alliance 2015

Problem: No one was happy with our emails to subscribers. They were long, crammed with words and few images, and no one on the team ever seem to find a design they liked in Constant Contact.

Objective: Overhaul emails to make them shorter and more visually appealing to increase click through rates. 

Solution: This was a two-parter. First we moved from Constant Contact to Mailchimp, partly for a better rate, but because they also had nicer looking design templates. I enforced a word count ( no more than 300 per email), and moved to creating more internal links and at least one image per email.

Results: Our click through rates raised by 30%.

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