One of the jobs I typically do for companies is writing their web content, either for a brand new website they want to launch, or a re-design of an old one. Several of my "Big Projects" have this work as a component, but I wanted to highlight a few recent examples where my focus was on turning around solid web copy.
1. SoundFloat
The SoundFloat was a new product created by SPIKA INTL. It's a state-of-the-art pool float that is embedded with wifi, allowing users to do everything from use it as a sound system at a party, or chill in the pool and watch Netflix from their devices.
To help with their launch, they needed some fun, lighthearted copy on their website that also explained many of it's unique selling features. I took a few screenshots that you can see to the right, but click here to take a look at the full site. A lot of the copy wound up being used by news outlets covering the launch of the product, and you can read some of the articles at the bottom of the page.
2. BRÜMATE
BRÜMATE is a relatively young company that was in need of a new website as they moved from fledgling start-up to a 5-year-old small business.
As a company, they aim to enhance your drinking experiences, selling everything from a Winesulator that keeps your wine chilled for more than 24 hours outside of a fridge, to Aerators that can improve the taste of your favorite red or white.
I was brought in as the copywriter through an agency, with the goal of aging up their current copy—which now read too “immature”—while keeping a fun overall vibe. For an idea of their old site, take a look at the images on the left.
This was by far the largest site redesign I’ve worked on, involving complete rewrites ( and pages of new additions) to both the consumer AND wholesaler site, as well as complete rewrites to ALL product descriptions. Additionally, I was brought on under crunch (the previous copywriter had bailed) and only had a week to turn in the copy.
I made the deadline, creating copy that was more adult but still fun and playful. And the re-design resonated with customers—in the first month, conversions were up by 37%!.
3. &BAM
&Bam is a digital marketing agency that works with small to medium sized online retailers who I’ve done lots of work for previously (usually creating email campaigns for some of their clients). At one point, Nichelle, the founder, asked me to help her in rewriting all the copy on their website to better appeal to prospective clients. Most of them had been acquired through networking, and she felt that her current website was not a good representation of the company ( and I agreed). I worked with her to overhaul the tone, copy, and many of the client stories to make it a better billboard for her services. To the right is a clip of the old website, and you can click to see one from the new site, or view the new website here.
4. Solid HQ
Solid HQ was another digital marketing firm looking to rebrand their offerings and better connect with customers. Most of their website’s language was overly technical, which they had initially decided to do in order to prove their expertise, but it wound up being a turn-off for clients. I rewrote their pages in order to try and speak on a more human level about what they could do for your business. Unfortunately, this is one of the few jobs I forget to snap “before” pictures of, so this picture is after I rewrote their services. You can view the full website here.